Branding and Logo Usage

Branding Guidelines

Our brand is our reputation, a reputation that is shared by Special Olympics’ global movement. This reputation exists in the hearts and minds of the public and our stakeholders. Our reputation is informed primarily by what we do, but it is also influenced by what and how we communicate. The power of the Special Olympics brand helps us to raise awareness and funds more effectively, strengthen and build partnerships, and foster inclusive communities worldwide. We can all serve as brand ambassadors, helping to steward positive brand adherence.

Please follow the branding and logo guidelines when using the Special Olympics Pennsylvania logo.

Any use of the Special Olympics Pennsylvania (SOPA) logo or any SOPA-related event logo (i.e. Polar Bear Plunge, Beaver Stadium Run, etc.) in any form for any purpose must be approved in writing by SOPA. Individuals, teams or groups who are fundraising under Special Olympics Pennsylvania’s name must first follow proper protocol and contact the SOPA office.

Use of the SOPA logo must be approved. Unauthorized use by third parties of any SOPA logo or SOPA-related event logo is prohibited without prior approval.

To learn more about Special Olympics brand identity policies, please click on the links below or contact Hailey Euston at heuston@specialolympicspa.org for more information on how to obtain our logo.

Helpful Resources

• Special Olympics Pennsylvania - Logo and Usage Guidelines
• Special Olympics Inc. - Brand Identity Guidelines
• Brand Guidelines and Resources for Teams (Local Programs)
• Special Olympics Pennsylvania Logos
• Ubuntu Font Guide