New Era Campaign
Special Olympics Pennsylvania (SOPA) created a “New Era” marketing campaign that will be shared throughout the state via TV, radio, digital and print advertisements during the month of August and into September – thanks to generous pro-bono media distribution.
The campaign has a text-to-give component and highlights the continued delivery of programming for our athletes despite and during these uncertain times.
New Era refers to servicing the next generation of athletes and will also be used to reference the next 50 years, the Inclusion Revolution, and new or expanded programming as we adjust messaging for various audiences for the remainder of the year. The campaign can also be used to help local programs generate awareness for its specific goals and objectives. Therefore, the Marketing Team hopes to provide a toolkit of materials for local program use.
Take a look at the below Campaign TV PSA that our partners at New Pace Productions helped to edit. Campaign language can be found below.
These uncertain times have caused us to feel isolated and disconnected. But we are ready to begin a new era!
An era where social distance doesn’t stop our competitive spirit; where postponements and cancellations don’t get in the way of us accomplishing our goals; where we are driven to transform our communities to ensure full inclusion for people of ALL abilities.
Donate today to help us empower the next generation of Special Olympics Pennsylvania athletes.
Text NEW ERA to 44321 to be a game changer!
Special thanks to New Pace Productions for editing this amazing PSA!